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A look at the old Polo Ralph Lauren logo. Ralph Lauren for US Open. A look at Ralph Lauren now. Angelika Pokovba Angelika Pokovba has ridden all paths of life, from luxury fashion to travel writing. This comment form is under antispam protection. Most reacted comment. Hottest comment thread. Recent comment authors. Notify of. Vote Up 0 Vote Down Reply. Related Articles. It is always a men thing about clothes and logos. The prominence of the logos in both brands makes it look elegant.

While the former has a clear love towards the sport, while the latter offered comfort clothing in the same name. Of course, there is a vast difference in price, but the T-shirts are worth a try. Both the brands have one thing in common and that is called comfort. It is not only fashion but also comfort makes a man look elegant. Skip to content Many brands exist in this current fashion world.

What is Polo? We found the best deal s on Amazon for you Preview Product U. Polo Assn. Check Price on Amazon. What is Ralph Lauren? Polo has two polo players in their respective horses while Ralph Lauren polo has only one polo player on his horse and has his mallet raised high. Polo was the brand established in the year , while Ralph Lauren was started in the year This week, Ralph Lauren — who spent 48 years building his tie business into a global fashion brand — has announced he is stepping down as chief executive of a company that brought the world the idea that a designer who dressed Oscar winners would also craft bedlinen and bath towels, and a style of American sportswear that continues to influence fashion.

His brand, and everything associated with it — the advertising, the stores — emerged in the s and 80s, but it feels as classic as a leather club chair.

The marketing genius is that his brand conjures romantic, nostalgic visions of prairie women and rugged wranglers, and clean, Ivy League privilege, yet Lauren made his billions from expensive polo shirts and denim. They are moguls, godheads of the contemporary fashion industry.

His father was an artist but made a living as a painter and decorator. When he was 16, he and his brother Jerry changed their name to Lauren — though not necessarily to erase their ethnicity and pass as the kind of W asp the future designer would so adore.

But, more than anyone, Lauren has sold fantasy, not authenticity. His is a world of antique hunting rifles, glossy-flanked horses, wood-panelled rooms and ludicrously good-looking people.

He could be described as a highly successful fantasist who turns his dreams into reality. If he pictures himself as a cowboy, all he has to do is learn to ride on a Colorado ranch.

He wants the perfect family life? As design is the most important ingredient of fashion and luxury apparel, the individual style and personalities of these designers became crucial to creating and sustaining the brand strategy of each of the houses. The unique designs and patterns that reflect the personality of the creator gave the brand its identity and helped it in attaining a differentiated image.

A majority of the differences between these fashion houses were also driven by the fact that the founders took up roles that influenced the creative vision and direction of the whole house something similar to what Ralph Lauren is now doing. In , a tradition was started wherein colleagues presented a Steiff bear version of both Jerry and Ralph Lauren to each of them as a birthday gift.

The bear was dressed preppy style, just like how Jerry Lauren dressed at the time. I am anti-fashion. Walking into any Ralph Lauren store, one will immediately notice that the majority of the apparel designs veer towards the classics — think clean-cut oxford shirts and basic polo shirts with the embroidered pony.

The Ralph Lauren brand, since its launch, has crafted and operationalized a strategy that directly taps into a blue ocean opportunity in the fashion industry — the balance between haute couture sophistication and classical lines design and heritage. By successfully mixing a new age identity with classical designs, Ralph Lauren has maintained its appeal with a wide range of consumers.

This has also allowed it to attract consumers from different age groups, and has allowed it to hold on to them as they have progressively aged. The balance of class and simplicity allows consumers to express their personalities by wearing Ralph Lauren. The design of its apparels starts on a blank canvas, allowing the consumer the flexibility to interpret and bring out his or her individual style in the final product. This effortless and clever design strategy has not only enhanced the Ralph Lauren brand identity, but has also allowed it to strengthen its equity in different market and product segments.

Maintaining this balance between the classics and latest trends is not a one-off tactic for Ralph Lauren. In September , it announced that it would revive one of its coolest and most successful collections from the s — the Polo Stadium Collection launched during the Barcelona Olympics which was in turn inspired by the uniforms worn by American athletes in the s and s.

The Ralph Lauren brand is created for a consumer that values quality, exclusivity, style, fine living and prestige. He or she appreciates the quintessential American look and timeless classics, and aspires to be respected and recognized for his or her wealth and sophistication. It is currently the official outfitter for all on-court officials at both the Wimbledon and US Open tennis tournament, and the official parade outfitter for the US Olympic and Paralympic Teams.

The Ralph Lauren brand has not been a laggard in the creation and implementation of digital and mobile marketing strategies. As digital and social media marketing increasingly became critical platforms to engage with consumers in the fashion and luxury space, most of its marketing efforts today are focused on digital and social media.

These efforts have seen considerable success by being innovative and highly customer-centric. For example, Ralph Lauren publishes its own editorial content in its RL Magazine — a clever way to advertise by providing useful fashion content to consumers.

In , Ralph Lauren launched the Make Your Own Rugby iPhone mobile application, allowing customers to select a blank shirt, polo, sweater or jacket and customize it with distinguished crests, football-themed patches and letters.

They are largely focused on family, romance, and elegant living with a huge representation of the polo player, symbolizing refinement, affluence, esteem and style. Ralph Lauren follows one of the fundamental principles of brand building to the core, which is about having consistency in brand messages and positioning over a long term.

With a CMO in place, Ralph Lauren hopes to achieve greater alignment between marketing efforts and corporate strategy, and a stronger customer focus in both strategic and tactical initiatives. Ralph Lauren always had a long-term vision in shaping its product portfolio. It has always been important for the brand to link its different apparel and accessories lines under a single cohesive identity.

The brand is currently going through a difficult time with decline in revenues and the need for optimisation of its operations. It has now become even more important for the brand to ensure that its product portfolio works together and portrays a consistent and credible image for the brand. It is also exploring opportunities to broaden its product lines and also venture beyond fashion. Regardless of the outcome of these initiatives, it is important for Ralph Lauren to ensure that the expanded product portfolio still has a strong link with the iconic parent brand.

Ralph Lauren has always enjoyed success due to positive consumer perceptions of its classic designs, high quality and premium image. It has followed an expansion strategy using the same core credentials into other fashion segments. The Ralph Lauren brand architecture has always been a topic for branding discussions as the architecture is constantly optimized to maximise the Ralph Lauren brand equity.

Because of this executives do not hesitate to kill sub-brands that do not perform well — some examples of sub-brands that have left the portfolio are Ralph Lauren Black Label, Ralph Lauren Blue Label and Ralph Lauren Rugby. As of February , the Ralph Lauren brand portfolio comprises of 17 fashion brands, each differentiated by a different line of apparel with specific targeting towards different marketing and consumer segments.

In reality both Ralph Lauren and Polo have masterbrand status and are used to endorse specific sub-brands. The Ralph Lauren masterbrand has a broader equity compared to that of Polo, which is more used for endorsement of Polo-specific apparel lines. Brands that are part of the portfolio from acquisitions are allowed to operate without any form of endorsement. The current portfolio stands as below and ensures that the Ralph Lauren masterbrand has its influence throughout the portfolio:.

It now offers accessories including eye wear, handbags, hats, scarves, gloves, belts and small leather goods as well. With its high price point, it targets the fashion-conscious and refined lady. It was launched in and offers rustic-styled apparel inspired by the independent, hardworking spirit of the West — including denim, military-grade chinos, sweaters, flannels, vintage accessories and leather goods.