How does tupac say coachella

On Twitter hours after, the general consensus on the stunt seemed to be, "The Tupac hologram made me uncomfortable, and I'm not sure why. Tupac Hologram Live at Coachella My problem with the Tupac hologram is not with the actual appearance of the ghostly visage; AV Concepts , who engineered the rapper's likeness, deserves kudos for getting as close to the real thing as possible.

Nor does it involve the moral implications of resurrecting a long-dead artist in hologram form -- although it's understandable why a lot of people could be terrified by what it means. Maybe the future of live music isn't live at all, but in many ways, the trend has already begun.

After all, Cirque du Soleil is currently presenting Michael Jackson 's music to sold-out shows, Sublime reformed and toured behind their classic songs with a singer that sort of sounded like Bradley Nowell, and Elvis impersonators are still putting food on the table.

If Tupac's lovable scowl is the face that launched a thousand holograms, then the art of profiting off of live re-creations of dead artists' music has simply progressed one step further. And if people want to shell out money to see these technological experiences, that's nothing that should be questioned or scolded. The Tupac hologram seems to have touched a more personal nerve for me, as a hip-hop fan who still blasts "All Eyez on Me" at every opportunity, as someone who both loves Tupac's music and has accepted the fact that its creator is gone.

As much as we still lament Tupac's untimely death nearly 16 years later and yearn for his presence in the current landscape of hip-hop -- oh, what it would have been like to hear him trade verses with Eminem , or watch him guide a young California MC like Kendrick Lamar!

Make no mistake, Tupac's Coachella appearance came from a place of love and appreciation, with Dre reportedly receiving the blessing of the rapper's mother before the concept was unveiled. But watching a visual re-creation of the rapper traipse around the stage in choreographed movements felt incorrect, as if trying to capture the energy that Tupac exhibited in his life and rhymes was a fool's errand. The hologram made me uncomfortable because Pac's life was special, and that unique flame has been extinguished.

Why do we need to watch an imitation of Tupac when we have an incomparable plethora of his own art at our disposal? In Tupac's case, the computer generated image was projected onto a highly reflective piece of Mylar stretched on a clear frame. The company has also used the technology to resurrect dead CEOs for corporate events.

Whose idea was this? It was the brainchild of Dr. Dre, who contacted AV Concepts four months ago with the idea. Originally, recently-deceased rapper Nate Dogg was supposed to appear via hologram as well, but the idea was scrapped at the last minute. What's next? Tupac will make at least one more appearance at the festival next weekend. Dre and Snoop Dogg reportedly in talks to go on the road with the hologram.

Dre has a massive vision for this," says Ulbrich. Perhaps we should prepare for a trend of reanimating dead celebrities for live performances, says Raju Mudhar at The Toronto Star. That would be a real "windfall for the estates of deceased performers. Could a Michael Jackson resurrection tour be in our future?

Skip to header Skip to main content Skip to footer Instant Guide. Here, a brief guide: What exactly happened? Check out virtual Tupac:. The resurrection of 'Pac , who was murdered in , would have been a face-melting surprise had word about the stunt not leaked out just a few days before the set. But the , or so fans who were on hand still couldn't believe it when Tupac materialized on stage to rip off "2 of Amerikaz Most Wanted. Dre on this and it was Dre's vision to bring this back to life," said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram.