Where to buy kardashian makeup line

A signature for her cosmetics line, Kim also introduced three new eyeliners in pigmented earth tones. Talk about common courtesy. So excited to announce my new kkwbeauty Sooo Fire Collection!!! I wanted to create something that was fun, and completely different than what we have done before. Wait until you see this packaging!!! Coming to kkwbeauty. Given the age difference between Kylie and Kim — Kylie is 21 and Kim is 37 — it is safe to assume that their audiences are different.

Sure, they had a leg up compared to most families, but if we continue to use that to discredit their business acumen, we may miss an opportunity to learn a thing or two.

You must be logged in to post a comment. View this post on Instagram. Even without the lawsuits, Khroma likely wouldn't have been a hit, anyway. I think the subsequent folding of Kardashian Beauty, which is what Khroma evolved into, proved that. For a little while, it seemed Kardashian Beauty was poised to become something of a hit, if not exactly the mega-disruptor brand we'd see from the family in the years that followed.

There were some successes: Sales of the brands' fake lashes spiked, along with Kim's fame, when she married Kanye West in According to one estimate , sales for the specific pair Kim wore down the aisle jumped 48 percent in the days immediately following the nuptials. In , Kardashian Beauty introduced a line of black-seed oil-based hair products, including a shampoo, conditioner, shimmery oil spray, mask and leave-in conditioner. They earned rave reviews from beauty editors and amassed legions of fans.

But Kardashian Beauty saw its share of difficulties, too. Hillair bought out Boldface, but because the sisters were unhappy with the terms of the deal, they simply stopped promoting the brand publicly.

Products from the Kardashian Beauty hair-care range. But with the rise of Instagram and social media influencers, I think the sisters realized the potential of individual projects.

While they all had individual personalities and quirks on the show, social media gave them the opportunity to capitalize on those individual personalities and reach an exponentially bigger audience. From there, they had the opportunity to expand their personal brands beyond what viewers saw on TV.

It was around this same time, with Kim and Kanye's marriage gaining the couple fashion-world attention and Kendall beginning her modeling career, that the family's status began to shift. Personally, I think that was the turning point for the success of their individual projects," explains the source. Enter Kylie Cosmetics , which debuted in , broke Google Analytics and showed the Kardashian sisters not to mention the entire industry what a truly lucrative, disruptive, smash-hit influencer beauty brand could look like.

With Kylie's first foray into the business realm, the family had a chance to get things right. Kylie Cosmetics, founded in by Kylie Jenner , began as Kylie Lip Kits but soon required a name change when the range of quality makeup expanded to include other cosmetics.

The success of Kylie Cosmetics is due largely to the huge following Kylie herself has amassed on the likes of the social media network Instagram. Cashing in on her natural beauty, Kylie Jenner created not only individual makeup items for lips, eyes, and face but also kits that make it easier for her customers to achieve the perfect look for their individual and unique skin tone and features.

It's not a secret that women wants to look at their best at any occasions and special events. For Cupid's day you can use Kylie's makeup to achive a natural look that will make your man can't take his eyes off you. As well as the importance of the makeup, the gift for the love of your life is also important and here are Valentines ideas you can take some inspiration.

For your convenience, Kylie's products can be purchased from her website www. After establishing a new makeup technique called contouring, it seemed only natural that the hugely popular reality star and social media influencer help her followers attain that signature look themselves, hence the launch of a contouring makeup kit being her first foray into the world of selling beauty products.